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Intel Focuses Iris GPUs on Gaming, Video and much

Next Intel Core processors heading into desktops and laptops will be getting a graphics-intensive boost, thanks to new Iris GPUs announced by the chipmaker this week. Intel is promising much better benchmarks for better gaming and video playback, as well as longer battery life Which is required by all the users. The features target what consumers want out of their PCs in a multimedia world.

Intel on Thursday announced the Iris family of graphics processor units for its forthcoming Haswell line of processors.

The Iris family offers up to double the 3Dimensional performance of the chip giant's fastest mobile Highdefnition graphics solutions on its processors for laptops and Ultrabooks. It also triples the 3D performance for its R-series processors for desktops.

The GeneralProcessingUunits also provide faster, more advanced photo and video editing and better display capabilities through features that include Intel Quick Sync Video technology, MJPEG acceleration, and 4K UltraHD display resolution.

They will be available with select fourth-generation Intel Core processors.

"Intel's gunning for the high-end gamer market," Jim McGregor, principal analyst at Tirias Research, told TechNewsWorld. "It's trying to enhance its processors to include 3D and other enhancements supported by discrete solutions from Nvidia, AMD and other players."

The chip giant "wants to be able to provide a solution that's going to meet some of the higher-end or midrange type of graphics demands that are out there," said Craig Stice, a senior analyst at IHS iSuppli.

"We absolutely see a lot of excitement for this in the PC Market, Intel spokesperson Dan Snyder told TechNewsWorld. "Gamers and video guys will be thrilled."

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