7 Tips to Improve your Google Adsense CTR & earnings

Google adsense is a powerful medium to earn a living online but most people suffer to get maximum out of this wonderful program,actually they don't know how to optimize their sites accordingly. As a blogger you must know the best famous adsense units and their placements. Most bloggers and website owners just picks any topic and palce it  and any ad unit, and place it wherever they find it to place conveniently. These publishers still manage to make some money, but they fail to recognize that they are loosing out on a big unearned revenue (which might be 2-3 times of what you have actually earned).
Self help is best help in this case as well. Just log into your blog/website, now look at your site as a normal visitor would do. Try to figure out which location and ad unit will catch the maximum attention of your visitor without obstructing his reading much. Once you do this place the best performing ad units (330-228, 300-250, 600-160 & 600-300) on these location. Suddenly you will notice a sharp increase in your CTR and earnings as well.

• All have found that blend ad units don't perform well.  The simple logic behind this is a normal users finds good old blue ads clickable and more appealing. Apart from that it separates your content from advertisements. You might see  some blogs. 

•increase ad formats: Wider ad formats tend to catch the attention of the visitor much more frequently. It is because wider ads are easy to read and understandin normal site visitor. Apart from that more area a ad takes up more are the chances of it getting clicked as well.

•post friendly articles: This is the real part where people come to your site/blog for. If you write something which helps your reader it will propel the reader to check out your website for more stuff. It will in turn increase the chances of contextual ads being clicked. Apart from that the visitor will come back to check out your website again for some useful stuff again. It also helps your site build a brand and loyalty. Good articles will be shared more by visitors on social bookmarking sites which in turn will improve your search engine rankings. Never write for search engine bots but write for humans.

•place ads towards the top: It has been observed that ads placed towards the top and near the content increases the chances of getting them clicked,as per latest reports. This by no way means cluttering the top of your website/blog with ads only.Google rankings gets negatively effected if you place ads on top which makes the content totally clouded.


•Use linking option: This helps in two ways. First it increases your search engine rankings and then it increases the time spent by an average visitor on your website/blog. Internal linkages help the visitor dig in for more useful content on your blog/website. The increased search engine ranking helps bringing new readers and in turn increases earnings and much more.
Hope you guys liked this article.

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